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Operationalizing Pricing as the Next EBITDA Growth Lever for Mid-market Manufacturers & Distributors



Why Pricing? Why Now?

Pricing is the largest, fastest path to EBITDA expansion in the middle market.

Digital and AI budgets lack direct profit accountability

Most initiatives optimize activity, not margin.

ERP investments are increasing

Execution systems are improving. Decision systems are not.

Volatility makes reactive pricing dangerous

Reactive pricing permanently erodes margin.

The Opportunity for BDO x Revomo

Transformation is accelerating, but margin is so hard to forecast and control.

AI-Driven Pricing Transformation

BDO leads digital and AI initiatives; Revomo converts ERP and data investments into governed pricing decisions that directly improve EBITDA.

Advanced Pricing Enablement

Enhance ERP implementations with a plug-in pricing intelligence layer that reduces spreadsheet dependency and strengthens margin control.

EBITDA Growth & Value Creation

Operationalize pricing diagnostics and margin recovery inside performance improvement and private equity engagements.

Together, we turn pricing from a discussion point into a measurable margin engine across BDO’s middle-market portfolio driving significant enterprise value.

Unlocking Value Within BDO's Existing Client Base

Structured pricing transformation across existing clients with audit, tax, and advisory relationships

BDO Client Ecosystem

Around 8000 aligned mid-market manufacturing & distribution clients

  • Average revenue $200M
  • Average EBITDA $20M
  • Revenue ecosystem $1.6T
Pricing Impact Lever

Through 1% price improvement → potential ~15% EBITDA growth

  • 15% lift on $20M EBITDA
  • +$3M EBITDA per client
  • + $24B uplift potential
Enterprise Value Creation

With pricing governance, leakage reduction & recovery acceleration for aligned clients

  • 10% ~ 800 clients
  • EBITDA expansion $2.4B
  • Enterprise Value ~ $17B

Creates the foundation for a Pricing & Commercial Excellence advisory capability, helping BDO clients unlock billions in margin improvement across their portfolio.

Where The Gap Exists

Transformation Happens. Pricing Execution Doesn't.

BDO Delivers
  • Digital & AI transformation
  • ERP implementation & optimization
  • EBITDA & value creation programs
After Project Completion
  • Pricing logic lives in spreadsheets
  • Siloed pricing strategy & execution
  • Margin leakage that persists
Revomo: The Pricing Operating System

Revomo becomes the Pricing Intelligence & Execution Layer across three BDO arms

BDO Digital: Applied AI With Direct EBITDA Attribution
  • Pricing decision models tied to measurable profit impact
  • Continuous margin optimization and learning
  • AI initiatives anchored to board-level outcomes
ERP Consulting: Advanced Pricing Without ERP Rebuilds
  • Centralized pricing logic across entities
  • Margin guardrails and contract governance
  • Differentiated ERP offering with higher engagement value
Advisory: Institutionalized Margin Expansion
  • Structured pricing diagnostics
  • Repeatable EBITDA lift programs
  • Portfolio-wide deployment for PE-backed clients
Pilot → Codify → Scale

This is not a technology integration discussion. It is a value-creation & expansion discussion.

Phase 1
Co-develop a Pricing Transformation Framework

Align methodology, diagnostic framework, and commercial model.

Phase 2
Pilot with 3–5 shared middle-market clients

Target active digital, ERP, or performance engagements.
Measure EBITDA impact, not software adoption.

Phase 3
Codify & Embed Across Practices

Integrate into BDO Digital, ERP Consulting, and Advisory playbooks. Enable repeatable, portfolio-wide deployment framework.