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Operationalizing Pricing as the Next EBITDA Growth Lever for Mid-market Manufacturers & Distributors


Why Pricing? Why Now?
Pricing is the largest, fastest path to EBITDA expansion in the middle market.

1% increase in price can drive 10–20% EBITDA growth; often 4x the impact of cost reductions.
For example, a company with $200M in revenue and 10% EBITDA ($20M) that improves realized price by 1% adds roughly $2M in profit, lifting EBITDA to $22M (~10% EBITDA growth) and increasing enterprise value by ~$14M at a 7× EBITDA multiple.
Digital and AI budgets lack direct profit accountability
Most initiatives optimize activity, not margin.
ERP investments are increasing
Execution systems are improving. Decision systems are not.
Volatility makes reactive pricing dangerous
Reactive pricing permanently erodes margin.
The Opportunity for BDO x Revomo
Transformation is accelerating, but margin is so hard to forecast and control.
AI-Driven Pricing Transformation
BDO leads digital and AI initiatives; Revomo converts ERP and data investments into governed pricing decisions that directly improve EBITDA.
Advanced Pricing Enablement
Enhance ERP implementations with a plug-in pricing intelligence layer that reduces spreadsheet dependency and strengthens margin control.
EBITDA Growth & Value Creation
Operationalize pricing diagnostics and margin recovery inside performance improvement and private equity engagements.
Together, we turn pricing from a discussion point into a measurable margin engine across BDO’s middle-market portfolio driving significant enterprise value.
Unlocking Value Within BDO's Existing Client Base
Structured pricing transformation across existing clients with audit, tax, and advisory relationships
BDO Client Ecosystem
Around 8000 aligned mid-market manufacturing & distribution clients
  • Average revenue $200M
  • Average EBITDA $20M
  • Revenue ecosystem $1.6T
Pricing Impact Lever
Through 1% price improvement → potential ~15% EBITDA growth
  • 15% lift on $20M EBITDA
  • +$3M EBITDA per client
  • + $24B uplift potential
Enterprise Value Creation
With pricing governance, leakage reduction & recovery acceleration for aligned clients
  • 10% ~ 800 clients
  • EBITDA expansion $2.4B
  • Enterprise Value ~ $17B
Creates the foundation for a Pricing & Commercial Excellence advisory capability, helping BDO clients unlock billions in margin improvement across their portfolio.
Where The Gap Exists
Transformation Happens. Pricing Execution Doesn't.
BDO Delivers
  • Digital & AI transformation
  • ERP implementation & optimization
  • EBITDA & value creation programs
After Project Completion
  • Pricing logic lives in spreadsheets
  • Siloed pricing strategy & execution
  • Margin leakage that persists

This is not a strategy gap. It is a pricing execution gap.
Revomo: The Pricing Operating System
Revomo becomes the Pricing Intelligence & Execution Layer across three BDO arms
BDO Digital: Applied AI With Direct EBITDA Attribution
  • Pricing decision models tied to measurable profit impact
  • Continuous margin optimization and learning
  • AI initiatives anchored to board-level outcomes
ERP Consulting: Advanced Pricing Without ERP Rebuilds
  • Centralized pricing logic across entities
  • Margin guardrails and contract governance
  • Differentiated ERP offering with higher engagement value
Advisory: Institutionalized Margin Expansion
  • Structured pricing diagnostics
  • Repeatable EBITDA lift programs
  • Portfolio-wide deployment for PE-backed clients
Pilot → Codify → Scale
This is not a technology integration discussion. It is a value-creation & expansion discussion.

Start small. Prove margin lift. Institutionalize the model.
Phase 1
Co-develop a Pricing Transformation Framework
Align methodology, diagnostic framework, and commercial model.
Phase 2
Pilot with 3–5 shared middle-market clients
Target active digital, ERP, or performance engagements.
Measure EBITDA impact, not software adoption.
Phase 3
Codify & Embed Across Practices
Integrate into BDO Digital, ERP Consulting, and Advisory playbooks. Enable repeatable, portfolio-wide deployment framework.