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Operationalizing Pricing as the Next EBITDA Growth Lever for Mid-market Manufacturers & Distributors
Why Pricing? Why Now?
Pricing is the largest, fastest path to EBITDA expansion in the middle market.

1% increase in price can drive 10–20% EBITDA growth; often 4x the impact of cost reductions.
Digital and AI budgets lack direct profit accountability
Most initiatives optimize activity, not margin.
ERP investments are increasing
Execution systems are improving. Decision systems are not.
Volatility makes reactive pricing dangerous
Reactive pricing permanently erodes margin.
The Opportunity for BDO x Revomo
Transformation is accelerating, but margin is so hard to forecast and control.
AI-Driven Pricing Transformation
BDO leads digital and AI initiatives; Revomo converts ERP and data investments into governed pricing decisions that directly improve EBITDA.
Advanced Pricing Enablement
Enhance ERP implementations with a plug-in pricing intelligence layer that reduces spreadsheet dependency and strengthens margin control.
EBITDA Growth & Value Creation
Operationalize pricing diagnostics and margin recovery inside performance improvement and private equity engagements.
Together, we turn pricing from a discussion point into a measurable margin engine across BDO’s middle-market portfolio.
The Opportunity Size Within BDO's Core Market
This isn’t expansion into new markets. It’s unlocking more value for BDO’s existing clients.
Large, Underserved Profit Pool
~25,000 U.S. mid-market manufacturers & distributors. Pricing is largely unmanaged despite ERP modernization.
Directly Aligned with BDO's Industry Focus
~6,000 companies within BDO's active middle-market coverage. High ERP adoption + EBITDA pressure.
Structured, Achievable Penetration
10% of aligned accounts over 3–5 years. 600 joint clients. $600M revenue potential from expanded advisory scope.
This is not new market expansion. It is deeper monetization of BDO’s existing client base.
Where The Gap Exists
Transformation Happens. Pricing Execution Doesn't.
BDO Delivers
  • Digital & AI transformation
  • ERP implementation & optimization
  • EBITDA & value creation programs
After Project Completion
  • Pricing logic lives in spreadsheets
  • Siloed pricing strategy & execution
  • Margin leakage that persists

This is not a strategy gap. It is a pricing execution gap.
Revomo: The Pricing Operating System
Revomo becomes the Pricing Intelligence & Execution Layer across three BDO arms
BDO Digital: Applied AI With Direct EBITDA Attribution
  • Pricing decision models tied to measurable profit impact
  • Continuous margin optimization and learning
  • AI initiatives anchored to board-level outcomes
ERP Consulting: Advanced Pricing Without ERP Rebuilds
  • Centralized pricing logic across entities
  • Margin guardrails and contract governance
  • Differentiated ERP offering with higher engagement value
Advisory: Institutionalized Margin Expansion
  • Structured pricing diagnostics
  • Repeatable EBITDA lift programs
  • Portfolio-wide deployment for PE-backed clients
Pilot → Codify → Scale
This is not a technology integration discussion. It is a value-creation & expansion discussion.

Start small. Prove margin lift. Institutionalize the model.
Phase 1
Co-develop a Pricing Transformation Framework
Align methodology, diagnostic framework, and commercial model.
Phase 2
Pilot with 3–5 shared middle-market clients
Target active digital, ERP, or performance engagements.
Measure EBITDA impact, not software adoption.
Phase 3
Codify & Embed Across Practices
Integrate into BDO Digital, ERP Consulting, and Advisory playbooks. Enable repeatable, portfolio-wide deployment framework.